Over the past few years we ended up building an internal operations/deliverability platform around our MTA infrastructure focused on automating a lot of the operational overhead that usually becomes manual as ESP volume scales.
The goal was not to replace deliverability operators, but to systemize a lot of repetitive operational workflows while still keeping everything configurable when needed.
Hi Ankit, This sounds like a very exciting porject. I am happy to explore synergies since this is very fit match for something we have built - postmta.com
Great work! Ankit, — curious how you’re handling the relationship between IP pool reputation scores and automated routing decisions when a pool is mid-warmup. Are you treating warmup pools as completely isolated from reputation-based routing or is there bleed-through?
Your question assumes warmup is a binary state, which I don’t think is accurate.
Reputation capacity scales continuously with historical trust, consistency, engagement quality, and time. “IP warmed up” does not mean unlimited sending capacity.
An IP sending 50k/day consistently for 2 months is not trusted the same way as an IP sending 5M/day consistently for 2 years.
So reputation is better modeled as a moving trust ceiling rather than:
cold
warmed
done
That’s why I think long-term velocity shaping and consistency matter far more than whether a pool is technically considered -in warmup.